digital marketing company in pune

Digital Marketing

What is Digital Marketing?

Digital Marketing is the updated version of online marketing which includes advertising delivered through search engines, social media, email and mobile apps at a high level.

The Internet is easily accessible all over the world, that is the main reason why digital marketing is so important to reach thousands even millions of people on the globe. The research said that use of the internet by adults increased every year by 5-10%. And that's the opportunity to every entrepreneur, individual and businesses.

What is included in Digital Marketing?

1. Paid Search ( Google and other search engine Advertising ):

The most famous type of advertising nowadays is Google advertising. People in the world used frequently google search engines for their any need or specific requirements. Google advertising is an expensive but guaranteed source to grow your business. If you are new to the market or you are startup and you don't have time to wait until you organically rank top in the search engines you can try this to rank your website in the top.

Most popular paid marketing sources

PPC (Pay-per-click)

PPC is the traffic driven module of Google. In this system, traffic diverts to your website and you have to pay per click on your advertising. One of the most common types of PPC is Google Adwords. In which you have to pay for top ranking in Google's Search Engine. Another source of PPC are

- Paid ads on most popular social media site Facebook

- Promoted Tweets on microblogging site Twitter

- And sponsored messages one of the best B2B social media site Linkedin

2. Content Marketing:

It is a key pillar of modern SEO. Search Engine Optimization is the best way to keep your business grow. For that, you should rank in search engines and your content on the website or social media platforms must have good and attractive content. It is the most important part of Digital Marketing.

Your content marketing strategy should include the following things:

- Blog Posts:

Blogs playing a big role in backlinking which forward traffic to your site. Blogs help the viewer to get detailed information about the things they want to know.

- Ebooks

Ebooks are popular nowadays because of its simple use and handling. It does not need any special thing, you just have to download it on your mobile or laptop. Ebooks provide vast content to the reader, it gives more information at any time once you download it.

- Infographics

Infographics are another type of content. Infographic is a mixture of information means text and graphics. Infographics show graphical content to the user, by which the user got clarity about total content and questions.

- Online brochures and lookbooks

Online brochures are the new content type in the market. It's a type of infographics but in brochure mode. It also contents infographics which can be shown on various online media channels.

Also Read: Social Media Marketing and Branding of Your Business

3. Social Media Marketing:

The most popular and budget-friendly digital marketing type nowadays.

47% of all users of the internet are on Facebook and 88% of product purchases are Pinterest pinned. People aren't using social media for just entertainment or connect to the people they also use this to discover, research and educate themselves. Social Media Marketing is also an important aspect of Digital Marketing.

Various social media marketing sites where you can advertise your business

- Facebook

- Twitter

- Instagram

- Linkedin

- Pinterest

4. Email Marketing:

The quickest and most direct way to reach to the clients or our future clients. Email used over two decades and regularly used the tool by users. It's the best tools to do marketing using this tool and reach directly to the client.

What is included in email marketing

- Email marketing of new customers welcome message

- Email marketing of blog subscription newsletters

- Email marketing for follow-up of customers who downloaded something like free ebook from your website

- Offers promotions to the existing or new customers

- Festival wishes emails

5. Mobile Marketing:

Smart Phones drastically changed the digital world of everyone. Mobile users are rapidly increasing in the world. It gives importance to Mobile marketing, SMS, MMS, Whatsapp Message and other digital marketing ways provide the way to reach to more and more users.

What is included in mobile marketing?

Mobile marketing renews itself from SMS marketing to mobile app, mobile ads, WhatsApp marketing, and other social media marketing tools which can be used for mobile marketing.

How does mobile marketing be useful for business?

Mobile marketing is one of the types of digital marketing which has benefit to reach potential customers personally via their mobile devices.

Let's see app marketing, it's the marketing type in which you can show your business ads on various mobile apps by which you get traffic to your website and can gain your business too.

Does Digital Marketing work for all type of businesses or individuals?


It works for any type of industry or business. In the digital marketing process, you can make your users persona and choose your target customers where you can sell your products or services.

Digital marketing gives you an opportunity to expand your reach all over the world. "Digital marketing has fabulous strength to grow any small or an entrepreneurs business to the sky level."

Only planned digital marketing can do this, you must have to plan your digital marketing campaigns which suits your business or industry.

Some benefits of Digital Marketing

- Traffic generation

- Lead generation

- Branding

- Growth hacking

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